Strategic Plan

Pointing the Way for our Next Five Years...and Beyond!

In early 2019, a Strategic Planning Committee was formed to chart a path forward for the next five years of this organization, which led to development of our first (2019-2024) Strategic Plan. The members of this committee worked throughout 2019 to develop a Mission Statement, Vision Statement, and Operational Principles for our organization and then formulate measurable Goals and Objectives that reflect these statements and where we want NA4SA to be as an organization by the end of 2020, 2022 and 2024.

Unique to our Strategic Plan is the use of five Operational Principles as the organizing basis for the Goals and Objectives. Inspired by a business card used by the Superintendent of Schools in Wayzata, Minnesota and discovered by Harry Bettencourt, we wanted these statements to be powerful but concise enough to fit on our own business card.

In 2024, a Strategic Plan Steering Committee (SPSC) led and reviewed the efforts of five different Subcommittees - one for each of the five Operational Principles discovered by Harry Bettencourt and reaffirmed early in the development process. The end result of the work for the SPSC and Subcommittees is our second Strategic Plan, developed to chart our path forward for 2025-2029. The revised Mission Statement, Vision Statement, and Operational Principles for the next Strategic Plan are presented below, along with links to the new Strategic Plan document that was approved by the NA4SA Board of Directors on September 22, 2024.

Mission Statement

WHO we are...

We connect and inspire Student Activity advisors with the ideas and resources that empower themselves and others to grow as leaders and transform their schools and communities.


Vision Statement

WHERE we want to go...

Growing Leaders Nationwide.
Since 1973.
Today and Tomorrow.

Operational Principles

WHY we will get there...
  • CONNECT Student Activity Professionals
  • INSPIRE Personal GROWTH
  • Share RESOURCES and IDEAS
  • EMPOWER Student and Adult Leaders
  • PROMOTE the Value and Impact of Student Activities

Strategic Plan Documents

UPDATED SEPTEMBER 2024

The following documents will be updated as we pursue the goals and objectives within. All documents are in PDF format for easy viewing and download:

2025-2029

2025-2029 Strategic Plan - our second Strategic Plan, this document contains all of the above plus the individual goals, objectives and timelines for achieving them.


2019-2024

2019-2024 Strategic Plan - our first Strategic Plan, this document contains all of the above plus the individual goals, objectives and timelines for achieving them.

CPR Card (January 2024) - this document marks the progress we have made toward achieving each of the stated goals and objectives in the 2019-2024 Strategic Plan. It also indicates the Board members chairing each Committee (based on the Operational Principles listed above) and point people for each of our Goals and Objectives.


If you have any questions about our Strategic Plan or would like to become more involved with its implementation we encourage you to contact NA4SA Executive Director Lou Miller at lmiller@na4sa.org or Treasurer James Layman at jlayman@na4sa.org

Our Friends, Sponsors, & Partners

Please CLICK on the images below to visit their websites!

National Association of Secondary School Principals

2024-2025 PLATINUM PARTNER

Work2BeWell

2024-2025 GOLD PARTNER

Cool Speak

2024-2025 GOLD PARTNER

Mike Hall Speaks

2024-2025 GOLD PARTNER

Dynamx Digital

Alliance for Student Activities

Omella

Jostens

Notis

Five Star Students

The Fisher Agency